Tuborg

Attracting new fans to the Facebook page

Idea: let users choose a prize by themselves.

Mechanics: visitors should vote for a concert via Facebook tab. The prize is a ticket for the concert that gets the biggest amount of votes. The winner is selected randomly (between the users, that vote for the 'winning concert').Only brand page fans could take part in the contest.

Results: + 1185 fans in 4 days.


  • Date: November, 2013
  • Fields: Social media marketing, Facebook tab development (design, copyright, programming)
  • Client: Tuborg
  • URL: https://facebook.com/TuborgUA